When to Prepare for the Worst?

The time to prepare for the sale`s rough patch is when it’s going the best. This does not sound very wise but when it’s going the best, you know what is working for you and what is not.

Collate these thoughts, the pitches, the solutions – basically, the things that are just making it work for you now – and make plans for the times when these all may just not work.

The month with the best sales numbers is when you prepare for the month with the worst sales numbers.

VAR – Slow but Fair

The Video Assistant Referee (VAR) showed its value in its debut in the UEFA Champions League this year, and true to form, was not without controversy. In the marquee quarterfinal clash between Manchester City and Tottenham Hotspur, two game-changing decisions were made after intervention by VAR. Llorente’s winner for Spurs was allowed to stand following a review but Raheem Sterling’s goal, which could have sent City through, was rightfully canceled.

Credits: Ballmemes

I have read the arguments that VAR affects the flow of the game with its repeated interruptions and that it can eliminate the human feeling of the sport by undermining the referee’s authority.

The criticism regarding VAR affecting the tempo of the game is agreeable to some extent. But the fact that VAR is addressing many of those ” we would have won if it was not for that denied penalty” or those “wrongly given offside” fans’ moments is a testament that VAR is the right direction.

Slowing the game, maybe, but getting results right is in the spirit of the sport. VAR needs constant refining and so it needs patience from us football fans.

Start Small – WordPress & MVP

"Release your idea into the market. See how it is being adapted. Then take the decision to invest time and energy in building a complete system around your idea."

This is the suggestion I usually give to my clients, particularly to the boot-strapped start-ups. Starting small, only with the core features, and releasing to the audience as v1 is what is usually termed as an MVP (Minimum Viable Product).

Once an MVP is validated, clients can then focus on rebuilding the platform from scratch for the holistic vision of the idea keeping in mind for scalability,  reliability and security. 

WordPress fits best for MVP needs. Apart from the out-of-the-box features such as the various content types, WordPress is supported by robust e-commerce features with payment integrations, readily available themes, newsletter integrations,  analytics tools to measure traffic and conversion rates, and smart forms solutions.

MVP also makes senses for a project with a huge scope. Slicing the project's scope into smaller chunks with iterative releases. The first release focus in this case always is to have core features out for the users.  

When MVP  doesn't work -
Read – http://sethgodin.typepad.com/seths_blog/2011/11/when-minimal-viable-product-doesnt-work.html

WordCamp Mumbai – Feels Like Home

I attended the fourth edition of WordCamp Mumbai this Saturday. After attending many WordCamps in last few months, #WCMumbai feels like coming to the home of WordCamps. ?

We (Me, Rahul, Radhe and Joel) started off for WordCamp on early Saturday morning. We took the customary pit-stop for our favorite Dutta vada-pav. We reached the venue by the time registration just started.

After setting up the rtCamp sponsor desk, we had our breakfast. I am mentioning breakfast specifically to brag the awesome idli-chutney (https://en.wikipedia.org/wiki/Idli) served with tea. #WCmumbai feeds WordPress and food hunger with all the love. ?

Meeting rtCampers & Other Friends

This WordCamp gave me a chance to meet many of my fellow rtCampers after a long time. Though we all talk regularly over Slack/Zoom but meeting everyone personally and having lunch together was very warming.

Rahul Bansal from rtCamp gave a talk on Writing PHP – The WordPress Way! This talk, he says, is very close to his heart. Like for his talk it was full-house for few other sessions too.  I really liked the variety of topics and content of the talks I attended.

More WordCamps

WCMumbai brings most of the meetup groups at one place. There were organizers, volunteers from many other WordCamps that were held in this and in the previous year (2016).

The best news I got was that WordCamp Nagpur, WordCamp Kanpur and WordCamp Ahmedabad are approved and the organizers are now shortlisting dates. More fun lined up this year. ???

Two-days & One-day WordCamps

Since last few months, I felt that having one-day WordCamps is better as it probably was easier to organize and to attend for non-local attendees.

This WordCamp changed my perception. It indeed can be more challenging to organize a two-day WordCamp, but as an attendee I felt I had more time to talk to everyone. More time to extend a conversation. More time to attend sessions I wished to attend. Moreover, I could re-initiate the conversation with someone that I left off on day one. Breezy.


This WordCamp had the most diverse audience. I met users planning to move their personal blog to WordPress, students curious to explore WordPress as a career option, developers/marketers/QAs interested to join companies, companies interested to build partnerships, and enterprises looking for professional help. Kudos to organizers for knitting this community.  ??

Post WordCamp Dinner

This section is here to just display the coolest thing at the WordCamp. ?


It was a pleasure to meet fellow community people. And a big hello to the ones whom I couldn’t meet. I really hope we meet in the next or the first WordCamp in your city.  ⓦ ??

Demo is Worth a Thousand Updates

A regular ongoing project has multiple tasks/modules being executed on day-to-day basis. Client’s life becomes really easy when they get regular updates about what’s going on. Predictability (more on that soon) of updates ensure there is no anxious moment for them.

But at the same time, there should also be a room for demos too. All the updates are fine till client get curious what’s actually is being built.

Let your clients know when they could expect demos of the ongoing work. Weekly, bi-weekly or maybe have a QA site where latest codes are pushed at end of the day. Let your client see what’s being worked upon.

I usually roadmap a project with demos in mind. For example, what is the smallest feature set that my project teams can show in two weeks, then in 4 weeks and so on. The initial demos can be just the bare-bone of the requirement, something really raw.

For agile projects, demo anyways is scheduled at the end of each sprint and here having a QA site works best.

WordCamps – Traveling, Learnings & Muses

The last 2 months have been great. I attended three WordCamps – WordCamp US, WordCamp Pune and WordCamp Udaipur.

WordCamp US 2016 – WordPress

This was my first trip to the US and I was excited by the prospect of meeting many of our clients, business associates and community friends whom I have only met virtually.

Rahul has nicely summed up our trip details in his blog post. Most of the meeting and events we did it together. Here are few pictures that I clicked.

It was great to experience the dedication and awareness everyone had about their businesses and work.

WordCamp Kochi Diary

WordCamp Kochi, the first WordCamp in South India and my first time as a speaker at a WordCamp.

Reaching Kochi

Me, Joel Abreo (yes there are two Joels in rtCamp ?), and Sanket started off with our Uber ride to the Pune Airport on Friday evening. I was really surprised to see the long queue at every check-point at the airport. It’s time that we should get a bigger and better airport soon.

We took our flight to Bangalore at 1 AM and our next flight was at 8:30 in the morning. This long layover meant we had a lot of time to kill. ?

We all wanted to eat at Subway but the store was under cleaning. The staff told us to wait for 30 minutes. We waited but even after 30 minutes, we were told to wait for another 30 minutes. We gave up, had a nice Hatti-coffee and checked-in for the next flight.

Having another 6 hours to go, we all went off to sleep in the waiting area.

We woke up after few hours and boarded the flight. It was a 40 minutes flight.

Day 1 – Food & Friends

After reaching the Kochi airport, we took an Ola to Time Square Hotel at Marine Drive. It was a one hour drive with a good view of the backwaters.

One of our colleagues, Rahul Prajapati (yes we have two Rahuls too in rtCamp ?), reached few hours before us. All four of us decided to skip breakfast and go for lunch directly. We were hungry, very hungry.

Except Joel, rest of were veggies. But as Joel wanted to eat some seafood, we decided to go for a place there we can find both. Luckily, our Hotel’s restaurant had a really good menu. I ordered a South Indian Veg. Thali, Joel order Fish Thali, and Sanket, Rahul had Punjabi food.
I couldn’t figure out what was served in the Thali, but it was great.

After lunch, I headed back to the room as I had some calls and emails to take care of. Rest of the guys went to Fort Kochi.

In the evening, I met Chandrabose, an ex-rtCamper. We went to Marine drive, chatted and then went to eat an authentic dosa that I was craving for.
I found fruits and juices’shop, and surprisingly road-side Chaat-waalas at many places. We share same food tastes it seems.

Juice Shop

Later in the night, we all went to Park central Hotel to meet other WordCampers. For a moment, I felt WordCamp Pune is still on. So many people I met in Pune, then in Udaipur and then here. We indeed are a part of a very warm WordPress community. ??

DAY 2 – WordCamp Day

Joel and I woke up a little early in the morning to go through the PPT slides. We all then got ready and headed for the venue that was 5 km from where were at. It was a usual sunny Kerala day.

I loved the idea to use LCD that the organizers had out up throughout the venue. A good way to reduce the paper and flex footprint.

Hari started off with the opening remarks. His session and crowd management was fantastic. At every WordCamp, I felt the majority of attendees doesn’t come back to the tracks after a break. But here, I saw almost everyone back to attend the session right on time. ?

Lunch was great as you can figure out from this tweet. ?


I attended the opening session by Nagesh Pai. He was really kind to mention the work rtCamp is doing with India Express project.
Off-topic – He and Alex were the only two attendees in the Malayali attire. ??

I also attended Amit’s Session on MVP, Harshad’s session on Caching, Dephanee session on remote working, Sudhar’s session and Mahanghu’s session on support.

My talk started at 2:30 PM. My session was about Handling clients, the human way! I felt great to be on that stage and share my experiences and learnings. Speaking about a topic comes with a challenge to make everyone in the audience understand your point. A good experience to be on the other side.

Amit’s (from wpoets) notes covered my session nicely on this Twitter thread here.

You can find the slides of my talk below. I would love to hear from you all for any feedbacks for my session and for any tips for client management.

We all then headed for the after-party, where we cut the Wappu’s birthday cake and had a good time chatting with each other. Psssst. we also talked about WordCamp Asia. ?

Thanks to these guys in green for organing this great event. Hope to see you all at a WordCamp soon. ?

PS – I reached Pune today morning after another night of long layover at Bangalore airport. Please excuse the typos as I am still very sleepy and partly hungover because of the after-party last night. ?

My Experiences At WordCamp Nashik 2016

This Sunday, I and 13.5 other rtCampers attended the WordCamp Nashik. Why 13.5, you may ask. See the pic below ??

Reaching Nashik

Since I had some personal commitments on Saturday evening so I left for Nashik late in the night. I reached Nashik in just 4 hours.

I met Radhe at the alighting point and we reached the venue together. We had quick breakfast near the venue itself.

The WordCamp

I am short of words for the selection of the venue. It was absolutely perfect in terms of the arrangements and accessibility. The auditorium for the talks was really nice and it was fit for the number of WordCampers.

I can’t appreciate the organizers enough for getting so many things right. Apart from the basics, they did few thoughtful things to encourage other meetup groups.

They did face the dreaded “projector problem” for a brief moment but that was not a show-stopper. You could feel the harmony when Nirav from Appsmagnet patiently handled it while his talk started.

I didn’t get a chance to attend all the sessions as I spent most of my day meeting my WordCamp friends and other attendees. I attended a panel discussion that was very well moderated and hence gave a good perspective of the panelists about building businesses on WordPress.

The other aspect that I liked was the food. The catering was professionally managed by the catering vendor. This was my first WordCamp where I didn’t find any queue for lunch food counters.

I left for Pune early so couldn’t attend the after-party. My other colleagues attended it and they did have great fun.

Overall, it was a great time spent with the community friends. Plus I now have more expectations from upcoming WordCamps. ?

See you Soon

WordCamp Udaipur 2017 is next on the calendar (as it seems).  Udaipur is my hometown and I can’t wait to meet you all there.

Update – I am also attending WordCamp US in December. Drop me a message to connect there. 🙂