The time to prepare for the sale`s rough patch is when it’s going the best. This does not sound very wise but when it’s going the best, you know what is working for you and what is not.
Collate these thoughts, the pitches, the solutions – basically, the things that are just making it work for you now – and make plans for the times when these all may just not work.
The month with the best sales numbers is when you prepare for the month with the worst sales numbers.
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