A very important question that every company should ask itself before delving into something.

A critical mistake in company building is asking ‘can we do this’ when you should be asking ‘should we do this’.

— Steve Cheney (@stevecheney) September 29, 2015

How do you answer ‘Should We Do This’?

Create a 8 slides presentation in 45 minutes about this new venture. Assume that this presentation will be for a potential investor. I am very sure that by the time you will reach slide #4, you will get to know your answer.

Why 45 minutes? Because if you can’t gather your thoughts in 45 minutes, you will not be able to do it even in 45 hours.